Pragmatic Play continues global expansion strategy via new multi-vertical iGaming deals with sports betting operators Hollywoodbets and Smashup
In its latest two birds with one stone move, Pragmatic Play has inked separate multi-vertical agreements for its Slots, Live Casino and Virtual Sports portfolios on two different continents with two sports betting operators, Hollywoodbets and Smashup, for the UK and Ireland markets and Brazil iGaming space, respectively.
The tie-up with Hollywoodbets builds on the firm’s already established relationship, having agreed a deal earlier this year to supply content for the operator’s South Africa home base. After that successful collaboration, the pair decided to do the same for the operator’s customers in these two important regions.
“we have found an ideal partner to enhance our existin…